Lidl grocery store originated in Germany.
The Lidl grocery chain was founded in 1973 in Ludwigshafen, Germany, and then expanded across Germany. In the 1990s and 2000s, Lidl expanded across Europe, and, in 2017, Lidl began opening stores in the United States.
There are currently about 100 Lidl stores in the U.S., centered on the East Coast. The U.S. headquarters for Lidl are in Arlington, Virginia.
If you have shopped at an Aldi store, there are many things about shopping at Lidl that will feel familiar to you:
- Unlike many United States supermarket chains, Lidl stocks mostly private label goods, rather than name brands.
- Items are displayed on shelves in boxes, rather than taken out and individually placed on shelves.
- Lidl has a “middle aisle” – the Aisle of Surprises – that gets new household goods, clothing items, tools, gardening items, etc. each Wednesday.
- You bag your own groceries at Lidl, either with bags you brought to the store yourself, or bags you purchase at the register.
You can expect to pay less for many staple items at Lidl than at U.S.-based grocery chains.