If you are new to shopping at Lidl grocery, you may have a simple but important question, “How do you pronounce Lidl?”
Our American inclination was to pronounce the name of this grocery chain with a short “i,” like “little.”
However, in Germany, we found out that “Lidl” is pronounced “lee-dl.”
So, the correct pronunciation of Lidl grocery would rhyme with “needle.”
That’s not to say that a more American pronunciation won’t take hold as Lidl expands in the states.
Aldi — a German supermarket chain similar to Lidl — is pronounced “Al-di” in Germany, like the name “Albert” or “Al.” In the United States, the most common pronunciation is “All-di” like the word “all.”
Which is correct? Well, these days, both are — commercials airing in the United States have yielded to the “all-di” pronunciation common in the states.
If you haven’t shopped at a Lidl grocery store yet, here’s what to expect:
- Lidl’s product mix is 80 percent private label brands and 20 percent name brands.
- You will have less selection than many American supermarkets, but you’ll be rewarded with lower prices.
- Don’t skip the middle aisle of the store — that’s where you will find an ever-changing variety of home goods, tools, toys, clothing and more.
- Bring your own bags, and expect to bag your groceries yourself.